Cookie Policy
Last updated: October 24, 2026
This policy explains the cookies and similar browser storage used on ga4sensei.com and app.ga4sensei.com: what each one does, who sets it and how long it lasts. It complements our Privacy Policy.
Your choices
When you first visit our website, a banner asks which kinds of cookies you allow. Strictly necessary ones are always on. Statistics and marketing cookies are set only if you allow them; until then, Google tags run in a cookieless mode. You can change or withdraw your choice at any time:
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies will sign you out of the app.
Strictly necessary (always on)
Needed for the website and app to work and stay secure.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| Sign-in session cookies (2) | GA4 Sensei (app.ga4sensei.com) | Keep you signed in and renew your session securely. Scripts on the page can't read them, they're only sent over HTTPS, and they're removed when you sign out. | Up to 7 days |
| Trusted browser cookie | GA4 Sensei (app.ga4sensei.com) | Only if you turn on two-step verification and tick “Don’t ask again on this browser”: remembers that choice. Scripts can't read it. | 30 days |
| CookieConsent | Cookiebot (www.ga4sensei.com) | Stores your cookie choices so the banner doesn't ask again on every page. | 1 month |
For your security we don’t publish the technical details of our sign-in cookies. We never store your password or Google access tokens in cookies or browser storage.
Statistics (only with your consent)
Help us understand how visitors use our website so we can improve it.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors so we can count how many people use the website. | Up to 400 days |
| _ga_9N2YFZ1FVZ | Google Analytics | Keeps track of your visit (session) to our GA4 property. | Up to 400 days |
Marketing (only with your consent)
Measure whether our advertising works.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| _gcl_au | Google Ads | Measures whether visits from our ads lead to sign-ups (conversion measurement). | 90 days |
| _gcl_ls (browser storage) | Google Ads | Stores ad-click information for the same conversion measurement. | Until cleared |
Browser storage in the app
The app (app.ga4sensei.com) keeps these entries in your browser so it works smoothly. They stay on your device and are not used for tracking.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| ga4_user, ga4_logged_in | GA4 Sensei app | Shows your name and signed-in state without asking the server on every page. Holds no password or token. | Until you sign out |
| ga4_theme | GA4 Sensei app | Your light / dark mode choice. | Until cleared |
| ga4_audit_cache | GA4 Sensei app | Recent audit results, so reports open faster. | Until you sign out |
| ga4_last_activity | GA4 Sensei app | Signs you out automatically after 30 minutes without activity. | Until you sign out |
| ga4_last_login_method | GA4 Sensei app | Highlights the sign-in method you used last time. | Until cleared |
| Short-lived flow values | GA4 Sensei app | Used only while a step is in progress (Google sign-in security check, two-step code, team invitation, onboarding, connecting GTM) and removed when it finishes or the tab closes. | Minutes |
Third-party policies
Changes and contact
We update this page when the cookies we use change. Questions? Email hello@ga4sensei.com.